Founders often ask, “What’s the right price?” Wrong question. The real question is, “What’s the right timing?” The Founders Office teaches that the non-negotiable before exit is alignment—between vision, valuation, and velocity. Buyers purchase predictability, not potential. Before you sign a letter of intent, make sure your house is clean, your books are real, and your story matches your data. That is the Credibility Key and the “C” of Connection working together. Exit is not the end; it is just the payoff for how well you managed Act One.
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