EBITDA and Why It Matters

Founders usually meet EBITDA when capital enters the room. A lender asks for it. An investor anchors to it. A buyer frames valuation around it. The friction begins immediately because founders experience their business through cash timing, customers, and constraints,...

read more

Where Do I Find Investors?

Founders usually ask this question after deciding they want capital, not after deciding what kind of capital actually fits their business. It often surfaces during acceleration, when opportunity feels close but constrained. Framed that way, the question becomes a...

read more

The Fed Cut Again. Here Is How I Think About It.

A question came in from Candace. She asked why the Fed would lower rates again when the indicators look conflicted, and what the real risks would be if leadership changes led to much lower rates. She also wanted to know how founders should think about getting ready...

read more

The Sixth C: The Connnection

The sixth and final C: Connection. This is the me-too factor. It is the filter that separates real investors from polite conversations. Connection means this: the right investor has already decided that the challenge you are solving matters. When they hear you speak,...

read more

The Fifth C: Call to Action

Today we are talking about the Call to Action, the fifth C. This is where founders often hesitate, but it is where investors gain clarity. The call to action is simple: tell the investor exactly where you are in the raise and what the next step is. Investors do not...

read more

The Fourth C: Credibility

After Challenge, Champion, and Change, a founder has to move from story to proof. That’s the Fourth C: Credibility. Investors don’t fund guesses, they fund evidence. The question is simple: who else validates that this will work, and what proof exists today?...

read more